Lizzy Scully owns MergeThis Media and is an adjunct faculty member for Metro State's Department of Communications/Journalism. For more information, please visit her website: www.lizzyscully.com
Tuesday, May 24, 2011
I'm currently working with various clients on a variety of interesting projects. I'm setting up the entire social media program for a Denver-based bank; I'm working on sending emails and will be doing some website work for the Vajra Vidya Center in Crestone; I'm working with the marketing director of a Front Range-based climbing gym to help them develop a social media/online web presence and strategy; and I just jumped in last minute to help out the Lyons Outdoor Games with their social media efforts.
What I have learned is that it takes a while to build a solid social media fan base. People (including myself) often think that if you build it, people will come. And, that is true to some extent. However, there are a whole lot of steps in between building it and enticing people to join. You have to develop a reasonable traditional marketing/PR plan that supports your social media efforts; and your social media and traditional marketing/PR have to be inextricably intertwined. The messages that you send must be consistent across the board...
Ok, so that's what I'm preaching these days. If you want to read more about my business and check out what's happening with The MAD Tour, visit my work blog or website.
Here are some fun photos of the past few days. Mad and I just set out on our road-trip, fund-raising adventure for Girls Education International. We started out by driving 25 hours from Boulder to the New River Rendezvous. We didn't do a show there; we just wanted to climb and hang out with friends. Now we are in North Carolina, visiting her uncle and aunt. Tomorrow we have the first of a series of five shows. We planned to do six shows initially, but one has fallen through. I'm OK with five. It actually seems like quite a lot to do five, despite the fact that we have an entire month in which to do the shows. I think the reason is we are traveling a heck of a lot (four days on either end plus a full week with family leaves only 2.5 weeks for the shows and climbing). In addition, I have to work with my new clients (which I am very excited about, but which does take up time :)
Anyhoo, here are photos... (#1: Jeff & Madaleine at Jeff's tiny cabin by the New River Gorge; #2: Madaleine and Maura of Water Stone Outdoors; #3: my van's tire suspended over a ditch just after Madaleine ran it into a ditch and just before Jeff pulled it out with his Subaru, ripping off the siding and denting the bumper. Bleh; #4: Madaleine somewhere in Indiana; #5: The MAD Tour promo poster).